Ward Cunningham's WikiWikiWeb Revolutionary way: everything to everybody. Unusual "structure" - no structure.
Many systems with main feature - unstructured page, but with many mechanisms supporting different user needs, e.g. code syntax highlighting.
Structured content (mashes) changes flat "sheets of paper" into function-rich presentations. Blogs incorporated Wiki's style and then will give back content technology to Wiki (Google Docs, Docstock, SlideShare, YouTube)
Writing in Wiki Ruls
Similar to "blogging rules".
- Write more (the first rule of blogging)
- Create every new single page with the structure of entire service in mind
- Learn what the tool can do for you
- Advertise your service