TechCrunch mashUps

If you'd like to be a startUp, lets look at two interesting services which you'll see quite large in the near future. I talk about swicki and edgeio. They aren't big companies with a lot of money, but they have something new to offer for web surfers.
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Swicki created something between Google general search engine and Web directory. You create a set of keywords. Their font size in a box on your web site is related to popularity of the keyword. The idea is known from many services. It is related to mind cloud, I think. Then you have to add a list of web sites in which user keyword is searched. You can add blogs (in general) to the list, but I don't recommend it - results list gets a lot of junk. At the end Swicki generates a piece of JavaScript you can paste on your web site, just like TechCruch (or me) did it.
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If people find your web site valuable enough to place there something for sell, you can start to sell the space! Edgeio creates a mechanism for placing ads on your web site for money. Here is simple example: Techcrunch Board. The way of money is:
1. you show the price (you can distribute coupon codes)
2. somebody place an ad/offer paying to edgeio
3. you show the ad
4. edgeio pays you (by PayPal)
Simple? But effective :-)
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PS
Google is thinking about customising search results in that way. They already created a service for customising search results preferences. It is quite advanced.